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StockX, is the ‘stock market for things’, which serves as an online marketplace facilitating a simple buying/selling experience of sneakers, streetwear, handbags, watches, and more. I’ve worked with StockX on a number of projects, both internal and external.

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The Magazine

Driven by fashion and streetwear culture, StockX needed a marketing platform that allowed them to quickly adapt to new trends. We developed a dynamic blogging system with over 25 modular components (for everything from videos to quizzes) that empowered their marketing team to tell the stories that fueled their explosive growth. The result? A 95% increase in page views and a 80% increase in publishing cadence.

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Mobile first, in every sense of the word

A majority of StockX readers came from mobile devices; which meant that we needed to make sure our layouts and modules meshed well with phones. This was a particularly hard challenge given the dynamic nature of the website and its elements. Ultimately, we came up with an adaptive design system that allowed for some fun article layouts.

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Real-time data

In many of StockX's articles, they feature products that are sold on their marketplace. This product plug was a wonderful opportunity to capture viewers and send them to StockX proper. Through some trials, we designed and built a variety of modules that sourced real-time data from Stockx.com, enhancing the blog's capabilities and giving it a timeless feel.

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